How the Google Page Experience for Desktop influence SEO

How the Google Page Experience for Desktop influence SEO

On March 3, Google finally concluded the user experience related to desktop search and webpages. The update was launched on 22nd February and was in the process for 9 days. The ranking launch works in a similar way as the Google ranking index that was launched between June and August 2021 leaving mobile-friendliness. The current update comprises web user experience encompassing how the webpages will interact with the users and how optimized their search results will be.

The update was about to make the rounds in November 2021, but now that it is operational fully, it is essential to understand how it will affect Google’s ranking and your Search Engine Optimisation strategy? Well, we at Anagram Logic have tried to cumulate a blog that shall answer your questions. So let’s understand how this new update will influence your SEO strategy.

Things to know: Google Page Experience Desktop Algorithm Update

Google works relentlessly to improvise its user experience. With this new update, websites should pay extra heed to their UX. Once UX becomes the main focus area, it shall automatically rank up the website and garner more attention.

How is the desktop experience different from the mobile user experience?

The Google Desktop User Experience encapsulates 3 Core web i.e. LCP, FID, CLS, HTTPS safety, and a lack of intrusive interstitials. To top it off, the mobile ranking factor is absent. Also, the desktop version was prompt as compared to its mobile counterpart which took 2.5 months to complete.

Desktop Page Experience Signals

Google frequently launches search updates to provide the best result to its users. This update is primarily based on user experience and the signals affecting your page experience score are as follows:

Google Core Web Vitals

This metric is based on page load time, visual stability activity The 3 signals it encompasses are:

Largest Contentful Paint: assesses your page load time. To improve your website user experience, target a page load time of 2.5 seconds or lower.

First Input Delay (FID): examines a page’s input delay. Responsive website design services strive for an FID score of 100 milliseconds or smaller to assure terrific performance.

Cumulative Layout Shift: concentrates on the visual stability of page elements, such as image, subject, and layout. Anagram Logic urges a CLS score of lower than 0.1 to enhance user experience.

HTTPS Security

HTTPS security concentrates on a website’s safety level. Any digital marketing expert understands that Google endorses websites utilizing HTTPS protocol to insure the quality and privacy of data from a web server and a web browser.

No Intrusive Interstitials

The absence of intrusive interstitials states content accessibility. To prevent a Google liability, responsive website design services should embrace interstitial design strategies and resist intrusive popups on the website.

SEO tips to enhance user experience

Technical SEO tips to ensure your website provides a phenomenal user experience are as follows:

  • Regularly examine and analyze your website’s page experience metrics, such as page load time, and you can use tools like GSC, PageSpeed Insights, and Lighthouse for the same
  • Use the CrUX dashboard to obtain reviews from users about their experience.
  • Pay heed to overhauls on issues that cause low-performance metrics.
  • Execute practices for the best page experience.
  • Talk with reputed internet marketing experts like Anagram Logic to receive technical SEO services and guarantee your website generates the leads it intends to.

Wish to receive the best technical SEO advice and tips? Schedule your appointment now with Anagram Logic and ensure you achieve the targets you had been eyeing on.

How the Google Page Experience for Desktop influence SEO

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